How to Manage a High-Volume Blog With Your Small Team [PODCAST]

Step by step instructions to Manage a High-Volume Blog With Your Small Team [PODCAST] Have you at any point thought about how a long ways ahead you should design your substance calendar and how you ought to deal with your work process? What do you do to keep everything running easily when startling undertakings spring up?  It’s a typical test and one that numerous entrepreneurs have battled with. Today we’re going to talk our in-house master, ’s own Ben Sailer. He’s our blog chief and the person who conveys the messages that you most likely get. We’re going to converse with Ben about preparing, keeping on your work process, and sharpening your distributing procedure. What Ben’s position as the blog supervisor of involves. How a long ways ahead Ben plans and how much substance he has all set at some random time, just as his musings on why preparing is significant. How speaks with the showcasing group so everybody is on the up and up consistently. How regularly the showcasing group is distributing substance and how they associate what they’re presenting upon the arrival of the week. How Ben gets visitor creators and why they are a significant expansion to the in-house group with regards to delivering content. How the group remains sorted out with such a great amount of going on and what an average work process resembles. Ben’s best guidance for getting increasingly composed and building up an advertising schedule. Connections: The Blog In the event that you enjoyed today’s appear, it would be ideal if you buy in on iTunes to The Actionable Content Marketing Podcast! The web recording is additionally accessible on SoundCloud, Stitcher, and Google Play. Statements by Ben: â€Å"We put forth a ton of attempt to guarantee that we don’t ever experience the fire drill circumstance where we don’t have content unmistakably laid out.† â€Å"We work admirably ensuring that everyone knows what’s coming up. Nothing ought to ever be a shock to anyone.† â€Å"My single best recommendation I would have is don’t get too overwhelmed.†

Library War

Library War I have embarked, dear reader, upon a reading tour of my own. I have embarked upon a journey a long journey! An arduous journey! to visit each and every MIT library. Now I have collected my notes for your perusal in the tome below. Depending how you count, MIT either has a lot of libraries, or a LOT of libraries. Because I count geographically, I will go with the former definition. Lets say that MIT has four library clusters: Barker, Dewey, the Hayden/Building 14 cluster, and Rotch. I have ventured forth into each one, and now I will provide you with pictures and a Shuli-approved TM review. I have also given each a star rating out of five (but keep in mind that all libraries are good boys, and therefore these ratings might be, uh, somewhat biased). As a last disclaimer, these are very subjective rankings and even the information provided is subject to what I found interesting or useful; as a currently-undeclared freshman, I definitely dont provide the perspective of the whole Institute, and Im sure that if a different person visited these libraries, they could get something completely different and equally great out of the experience. And now, onwards! Barker  ?????? Im kind of sad that I decided to put these alphabetically, because Barker is SO GOOD that its rude to the other libraries to lead with it. Barker is the library under the dome you take the elevators in Lobby 10 up to the fifth floor, and then wind yourself through a bit of awkward hallway to get to the library itself. One interesting point here is that a lot of the libraries have 24-hour study spaces, which dont have access to actual books but can be open all the time because they dont require staff to run. In most libraries, the 24-hour study space is slightly sad, and if your first visit is with your friend on Labour Day weekend, and it is the only thing that is open, and you really wanted to See Some Books, you will also be slightly sad. (My friend Avery 22 and I went on a Bibliological Adventure, and although it was a good time, there was definitely a sense that we were missing out on some grandeur.) HOWEVER, in Barker, the 24-hour study space is the part that is actually under the dome, and it is  incredibly beautiful. It is quiet. The green squishy chairs are soft, and large, so that you can lose yourself within them. You can look up, and the natural light will stream in, and you will feel like you are looking at the stars small and yet enormous, alone and yet so comfortably and perfectly held by the sky. I have been told there are also books. In fact, I have a free hour on Fridays before class in 10-250 (right below Barker) and so I am here quite often; I have walked past the books on the way to the study space, and those shelves do look interesting. But the call of the dome supersedes all. Dewey ????? In my original draft for this post, I had given Dewey four stars because of the trek: its the library for the Sloan School of Management, which is all the way to the east of campus (not as far as it would be if I lived on west campus, at least!) But honestly, getting a tiny bit away from campus was really nice: I got to see familiar buildings from a different angle, and with less crowding, I could see the sunset! The air was fresh and crisp when I went and it felt like a perfect fall night. Note the difference between when I walked in (left) and out (middle+right). Boston sunsets are beautiful but quick and early. Im not that into business and management, and Id expected that I would be pretty bored by the books at Dewey. In fact, they were incredibly interesting-looking!! I decided on the spot that, although I dont have the mental brainspace to read intellectually stimulating books during the semester, I want to dedicate some of my time this IAP to doing so. Look at these book titles !!!!!!!!! There was so much cool psychology, modern history, and political systems stuff; my fingers were literally twitching as I restrained myself from taking out a huge stack. Lastly, Dewey has reservable study rooms! You can tap your ID to reserve a room for hours. Although I like to work with people around, if you need a nice big table and whiteboard to yourself, this could be a great spot. Hayden cluster  ?????? This rating is not quite as good as Barkers rating, because it is in fact divided over the whole Building 14 cluster. Within 14, you can find Hayden library itself, but there are also two other libraries: the Institute Archives and Special Collections and the Lewis Music Library. The Institute Archives have a very specific purpose, which is to store and document materials directly relating to MIT and its history. They have records of plans for new buildings, letters from faculty, pictures of students and student organizations, and generally a ton of cool stuff! I was not able to actually enter the Archives, because theyre open during pretty much exactly the hours I have class,01 Dont skip your classes, kids. but I do have these photos of the really interesting posters outside: The Lewis music library is so fancy  ??  The door handles are shaped like music notes, and they have a beauuuutiful staircase with sheet music on it! Besides that, though, its also a genuinely good resource for anyone who needs anything music related: they have DVDs you can borrow of operas and musical performances, toooooons of music scores (like seriously, shelves and shelves of scores), and computers with music editing software available for use! Also just a cozy place to have a seat, imo (and super close to EC if youre into that kind of thing :0) Hayden is what I call the fun library, which is to say that it has the kinds of books one might read if one was very tired of reading ones textbooks. It also has a lot of academic materials, like up-to-date copies of science journals and students theses, and I imagine these would be very helpful if I were conducting research for a class (its the humanities and sciences library, so theres lots of scope there). I had a very pleasant half-hour looking through all the super-interesting new books they had out, ranging from an LGBT horror story anthology to historical fiction to pop psych, and wished I could have taken them all out I would have, if not for the memory of the unfinished psets sitting in my backpack. They have a graphic novel collection (which is 90% manga, of course) as well, and audiobooks and travelogues if thats up your alley :D Rotch ????? Rotch is not the most exciting library I went to, but it is very beautiful and cool! Its on the second floor of building 7 (the staircase are right on the north side of lobby 7). When I walked in, I was greeted with this lovely man all the way at the back, which of course made me very happy right off the bat. Its the architecture and planning library, which means that it has sweeeeeet maps. There are two types: enormous maps, and freakin enormous maps. I was too scared to take one out and have to, like, figure out how to put it back, but o m g they were so huge and many and varied! They have international maps, American maps, and a ton of really really detailed MA/Boston maps. In the basement, theres a lab that runs workshops on geographic information systems and visualizing data. Theyve also got stacks with lots of architecture research books and microfiche (~microfiche~! :0) Plus: art. So much art. Aaaaaand a 1,000 piece doctor who jigsaw puzzle!!! While I personally dont see myself doing much architecture research, the library was very cool and seemed like a great place to work or chill. BONUS library!!!  ?????? Since you stayed with me through all this mental trekking around, I have a surprise bonus library for you! Its the MIT Science Fiction Society, the worlds largest public open-shelf collection of science fiction. (Quoted from their website) Because the MITSFS is a student-run library, you do have to pay a small membership fee. But in return for $20, I secured the rights to take out tons of amazing scifi books for four years! They have alllll the old classics (I left with a few Ursula K. LeGuins Ive been liking a lot so far) and new stuff, too (I spotted copies of Holly Blacks White Cat series!) I really enjoyed my visit ^-^ The library atmosphere is so nice and cozy: all couches and shelves shelves of friendly, awesome-looking books. Its on the fourth floor02 The fourth floor is where all the student organizations are housed, as I found out on this pilgrimage, so you can discover a ton of clubs just by walking around. of the Student Center, which is nice and easy to get to, so I will definitely be dropping by in the future to replenish my supplies. Thats all, folks! Thanks for taking this walk with me. I wish you many future cozy sessions with a wonderful book :) Don't skip your classes, kids. back to text ? The fourth floor is where all the student organizations are housed, as I found out on this pilgrimage, so you can discover a ton of clubs just by walking around. back to text ?

The Salem Witch Trial And Its Role In History - Free Essay Example

Sample details Pages: 4 Words: 1279 Downloads: 4 Date added: 2019/05/28 Category History Essay Level High school Tags: Salem Witch Trials Essay Did you like this example? I specifically remember sitting in my high school English class covering the topic of the Salem Witch Trials. I was fascinated by what we were learning and reading about this historical event. I remember thinking how crazy is what the girls who were close to my age and older were making such crazy accusations. Don’t waste time! Our writers will create an original "The Salem Witch Trial And Its Role In History" essay for you Create order Now as a nursing major, the medical side of the Witch Trials really intrigue me. The Salem Witch Trials were a landmark event in the history of the United States that left a lasting impression and impact on this nation. To this day these trials are still being researched and studied by historians all across the country. Scholars and historians have attempted to pinpoint the specific cause of these witch trials, but still much speculation exists as to the for sure root of the cause. There is speculation that the economic downturn of this time played a large role in the accusations. The Puritans were known for their narrow mindedness which is believed to have contributed to this event. Historians also believe that the city of Salemrs socioeconomic issues in itself played a key role. Salem was said to be a poor underprivileged counterpart to its neighboring town called Salem Town which was populated mostly by wealthy merchants. Indian attacks were also pertinent to this area and time, and there was a distrust among the whites and indians. The very different dynamic of Salem and Salem Town often lead to conflict between the two communities(Salem Witch Trials). In 1688, Reverend Samuel Parris became the official minister of Salem. A few years later in the winter of 1692 his daughter Betty became strangely ill. She would run through the house screaming and making noises, she would convulse on the floor, and complained of fevers. The talk of witchcraft became more popular when Bettyrs friend Ann Putnam, Mercy Lewis, and a young woman named Mary Walcott, began to exhibit many of the same unusual behaviors(The Salem Witch Trials- Bewitchment or Ergotism). During the time of the early 1690rs more than two hundred women were found to be guilty guilty of the witchcraft. Women claimed they were unable to control body movements and verbal noises. Women would scream out and had uncontrollable twitches and movements. The women also claimed to be having hallucinations and experiencing supernatural symptoms (The Witchcraft of Encephalitis in Salem). Doctors during this time didnt really have a diagnosis or an explanation for these behaviors. They would simply diagnose these girls with bewitchment. These symptoms and these girls were viewed as a curious medical mystery (The Salem Trials Bewitchment or Ergotism). Eventually, warrants were issued out for the arrest of the Parrisrs slave who was a woman of caribbean. descent, named Tituba, along with two other women. The others were a poor homeless woman named Sarah Good and a woman who was elderly named Sarah Osborn. These women were who the girls accused of bewitching them. More and more women began coming forward and admitting to witchcraft. Like Tituba, several women that had been accused of witchcraft confessed and also gave names of others that were potentially guilty. The trials began to overwhelm what the local system of justice could handle.( I am a Gosple Woman). In May 1692, William Phips, became the new governor of Massachusetts. He designed a special court to hear and to decide on witchcraft cases for the counties that surrounded Salem and its area. (Salem Witch Mania). More than two hundred women were accused and nineteen of those women were confirmed guilty and sentenced to hanging. Later in 1692, after many trials and hearings it was determined by judges that this was in fact witchcraft and they felt these women had come under at tack of the devil and were doing the devilrs work. Several of the accused faced time in jail. The nineteen women who were found officially guilty were then lead to Gallowrs Hill to be hung and persecuted for this witchcraft(Salem Witch Mania). As 1692 ended and the year 1693 began, the hysteria of the Salem Witch Trials began to its lose steam. William Phips who was serving as governor of the colony, after hearing that his own wife was accused of witchcraft, called for an immediate end to the trials. However, at this point twenty people and two dogs had been executed for the crime of witchcraft in Salem. Nineteen were hung and one person was smashed to death under a pile of rocks for refusing to testify(Salem Revisited). To this day, scholars and historians still really dont know the truth behind what happened in Salem. Once witchcraft is ruled out, other important factors come to light as to what might have caused the women to act out like this. As stated earlier, Salem had suffered greatly in recent years from Indian attacks. There was a distrust towards the indians from white men. They did not think all indians were trustworthy and viewed them as savages. They accused the indians of infecting the women or processing them with something. As the townrs population increased in numbers, land and resources became harder and harder to acquire. An epidemic of smallpox had also broken out at the beginning of the decade. Massachusetts was also experiencing some of the most harsh winters in its history(Salem Witch Mania). It is widely agreed on that the motives of the young girls themselves can be questioned. This was an era of society where women had basically no power, particularly young women(L ast Word, Burn the Witch). It is hard to understand why these women and young women would make accusations of this sort. (Salem Revisited). The Salem Witch Trials played an important part in the history of America, but what is even more important is what can be learned from records of these trials. Thankfully, their has not been a repeat of a similar situation. It seems if it was almost as if women felt the need to go to these lengths of faking bewitchment to have their voice heard. The witch trials were an example of what can happen when people are in a position of fear, facing economic instability, sickness, and times of war. During this time women and men had very different roles in society. Women were basically homebound and in charge of maintaining the home and bearing children. It is thought that because of this women were pleading for a different type of society. Women had no political or socio economic power in Salem, Massachusetts or really anywhere during this time(Here are no Newters). Puritans were known for their very strict conservative ways. Some historians landmark these event as the first glimpses of the womenrs suffrage movement. As we examine history of the decades from the 1600rs to the 1900rs there were many instances where women wanted to be heard and wanted their own personal rights. The Salem Witch Trials, the formation of the Womenrs Rights Convention, and the formation of the American Equal Rights Association are all examples of women speaking out and trying to change societys norms. While these witch trials did not directly change how society viewed as women it made a statement that was felt across the world. We see in history that these trials did not change the circumstances for women and that they were still mostly bound to the home and not as highly regarded as men. While it would be many years down the road before women really began to obtain the same opportunities as men, I admire these women for standing up for themselves and making their presence known. I am sad that lives had to be lost for that reason.

Imprisoned Mothers Should Contact with Children be...

Imprisoned Mothers: Should Part of the Punishment Eliminate Communication with the Children? â€Å"When my mother was sentenced, I felt I was sentenced. She was sentenced to prison, away from her kids and family. I was sentenced as a child-to be without my mother.† This quotation is part of a story of a young woman’s struggle with her mother being in prison. Separation from children is an issue that many female prisoners face. However, it’s not just the mothers who will suffer; we must also consider the children of these women. The children are often left to deal with many emotions ranging from anxiety to feelings of abandonment. If part of the sentence is no communication with the children, who is really being punished, the mother or the†¦show more content†¦Being able to visit their mothers face to face can lessen a child’s anxiety because they can see that their mother’s new environment may not be as horrifying as they imagined. It also gives children the opportunity to see other kids visiting, making them understand that they aren’t experiencing this trauma alone. Meanwhile, keeping communication alive can inspire the incarcerated to become a better parent. Being in prison does not mean that a mother cannot be a positive figure in their children’s lives. Some women use their time in prison for personal reflection and they become motivated to improve their parenting skills. There are programs that have been introduced into the justice system that provide parenting and personal development classes to inmates to help them better connect with their families. The Girl Scouts Beyond Bars Program works to reduce reunification issues upon release and ease the stress of separation by supporting relationships between incarcerated mothers and their children. The program makes visitation arrangements and conducts activities for the mothers and children to do together. Since most female prison facilities are in remote areas of the state, the program will also provide transportation to the children. With more states implementing these types of programs, it can make the transition back into the family and the outside world easier on the incarc erated and theirShow MoreRelatedBiography of Nelson Mandela Essays2224 Words   |  9 Pagespolicy. In policy documents of which Mandela was an important co-author, the ANCYL paid special attention to the redistribution of the land, trade union rights, education and culture. The ANCYL also aimed for free and necessary education for all children, as well as mass education for adults. When the ANC launched its Campaign for the Defiance of Unjust Laws in 1952, Mandela was elected National Volunteer-in-Chief, another important leadership role. 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Marketing funtions Free Essays

Principles of Marketing Seaworthy College In any type of organization, the internal marketing strategy and end result can greatly affect the outcome of any measured external results. Internal marketing is created and carried out In order to align, motivate and empower all employees on all levels of the business. When employees feel motivated and empowered, what follows is typically positive customer experiences that are truly aligned with the firms’ organizational goals. We will write a custom essay sample on Marketing funtions or any similar topic only for you Order Now Success in any business starts with the many roles that employees will play, in which each roll affects all others. One role the employee will play is the worker that they are in the environment they are provided. An employer or internal marketer needs to provide a work environment that enables the employee to feel excited and rewarded by their everyday duties. If the employee feels motivated by the excitement or reward, they will strive to Increase their performance. Increased performance, In turn, Increases customer satisfaction. With both employees and customers satisfied, all levels of the organization will then be satisfied. If satisfied, the employees and customers will remain loyal to the organization. Employees will also be more apt to remain loyal if they are aware of any possible challenges and given direction. All of these roles will help evolve and preserve the compass culture, with little culture or low productivity could greatly benefit from internal marketing. Internal marketing is also achieved through quality management training. This is a form of training that will enable the staff to see the cycle between employee relations and producing quality products or services. Communication with employees will increase heir knowledge, which in turn creates greater awareness and allows for the expression of opinion. Along with communication and awareness, incentives can greatly affect attitude, knowledge, and the willingness to offer an opinion. Some incentives available are positive working conditions, salary recognition, and personal growth. Positive internal marketing looks to adjoin departments which will increase harmony and further improve communication. Overall, the main objectives of internal marketing are to keep the internal stakeholders satisfied and motivated. In turn, as an end result, it will keep the external customers satisfied. It will also improve employee relations and core competencies. Core competencies are defined as the strengths and advantages of a business. These competencies allow a company to expand, but should be unique enough where they cannot be replicated. All internal marketing will affect the external outcomes of each business. When the internal strengths are matched with external opportunities, all needs of customers will be met. Therefore, organizations should convert any internal weakness to strengths and all external threats into opportunities. Internal strengths ND weaknesses should be analyzed for insight on accomplishing any internal goals. It will also open awareness for advantages in achieving external goals. A review of employees and production will allow someone to spot possible advantages or impediments. A review of the financial ratios should be conducted to compare with other competitors. Possible external opportunities would be gaps in the market where no company is actually serving. This will allow for a new market or growth opportunity. Possible threats would be any competitors or new products. Most successful businesses not only consistently analyze their marketing, but also look to create a customer centered business. This is done by starting with the customers instead of starting with the product. Starting with the customer is creating a business’ actions to support sales and staff to meet the specific clients’ needs. More simply put, it’s putting the customer first. Same positive result. The strategies are based around creating a quality product and correctly responding to complaints and inquiries. This is achieved through seven steps that are completed at the business level. The first step is to communicate your central philosophy simply but meaningfully. A few short words shouldn’t be hard to remember but mean the business. The second step is to elaborate the company’s core values. This is a definition of how the customers, employees, and vendors should be treated at all times. The third step is to reinforce your commitment continually. The more often it is stated, the better it will stick. The fourth step is to make it visual. If an employee sees the philosophy and commitment in every day surroundings, it will become second nature. If the customer sees the same, they will begin to realize what the company strives on. The fifth step is to make it a focus during orientation. Orientation is the time where new hires take the key elements of the business away from the table. If it is mentioned in orientation, they will know the importance. The sixth step is to train, support, hire, and enforce. Some employees need to be taught and encouraged to follow new ways of thinking and acting. This will, in turn, generate loyalty and enthusiasm amongst customers. This is typically done through training, learning, coaching, observation, and feedback. The final step is to instill the idea of including the world. It creates the actions of going above and ended. Customer’s decisions are based on a five step process. This process consists of problem recognition, information search, alternative evaluation, purchase decision, and post purchase behavior. Interactions with a company can be placed anywhere in steps two through four due to impact factors. These impact factors consist of past experiences, cognitive bias, individual differences, personal relevance, and escalation of commitment. Past results of a product will determine if the product will continue to be purchased. If the result was positive, then the action will be repeated. If the result was negative, then the action will be avoided in the future. Cognitive bias consists of many factors. Belief bias is the overconfidence on prior knowledge. Hindsight bias is when one is ready to explain the inevitable. Omission bias is omitting any info that may be perceived as risky. Confirmation bias is that the customer observes what they expected. Individual differences are based on socioeconomic status, age, and cognitive abilities. The older generation may be more confident in decision making because they have more ability to apply strategy. The socioeconomic status is meaning that some may eve less access to education and resources so they are not informed enough to make a decision. Personal relevance comes from a person feeling that their decision matters. When they feel this way, they are more likely to decide. They want to see the importance of their actions. Escalation of commitment is simply continued loyalty. Decisions, it’s time to investigate the effectiveness of the marketing. This is done by various investigation techniques. One way is through search engine optimization. This is the ability to gauge the company’s popularity as compared to other companies. It tracks how many times internet users have clicked on the links for the particular site. Another option is through quarterly revenue. This compares revenue against marketing campaigns. This will inform you of what actually makes the product sell. Surveys are a basic way of questioning how people feel. Surveys are done in a variety of ways, but if sent via email, there are certain services that are able to track how many of the sent emails were opened. From that number, they can they track how many went into the website. All of the options for data collection are sent through a marketing decision purport system. This is a system that is used to interpret and evaluate data. How to cite Marketing funtions, Papers

Understanding the Strengths of Corporate Social Responsibility The Case of Coca Cola

Introduction The issue of corporate social responsibility (CSR), manifested as a firm’s caring endeavours for its workers, stakeholders and the environment, is of momentous value for academics and contemporary business practitioners (Delios, 2010).Advertising We will write a custom essay sample on Understanding the Strengths of Corporate Social Responsibility: The Case of Coca Cola specifically for you for only $16.05 $11/page Learn More Prevalent external observations that a firm continually engages in socially irresponsible practices often bring undesirable ramifications for the firm in question, since external literature demonstrates that an entity’s success – indeed its survival in the harshly competitive business environment – largely depends on satisfying normative demands and expectations arising from the environment (Lange Washburn, 2012). When organisational action on social and environmental domains seems ethically untenable to the standards set by stakeholders and other constituents, the firm not only risks losing key members of staff and potential employees, but also its outside endorsement, reputation and support, as well as its customers and investors (Raman, 2007). T hrough highlighting Coca Cola’s CSR initiatives, the present paper purposes to demonstrate that social responsibility, rather than economic conquest, provides the needed impetus for modern-day organisations to reach the pinnacle of business success. Coca Cola: Precursors to its Social Responsibility Initiatives With a huge and sustained presence in thousands of communities across more than 200 countries worldwide, Coca Cola, headquartered in Atlanta, is undoubtedly the world’s largest multinational corporation interested in the soft drinks and beverage industry (Madhavan, 2012). In 2010, the corporation was ranked in the 70th position by Fortune 500, with sales revenue of $35,119 million and profits of $11,809 m illion (CNNMoney, 2012). The company has a labour force of 71,000 employees, with 83 percent of them working in other countries outside the United States (Dorfman et al., 2012). Despite Coca Cola’s huge presence and attractive profits, it can be argued with near certainty that the journey to financial independence and world dominance has not been rosy, especially prior to the corporation’s realization of the importance of incorporating social responsibility initiatives into its business processes.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Extant literature demonstrate that the global soft drinks giant has come under attack in various countries including the United States, Columbia, Guatemala, Zimbabwe and the Philippines for engaging in socially irresponsible actions, such as discriminating against black employees, poor working conditions for migrant workers, as well as the assassinations of trade union officials and union-affiliated employees (Raman, 2007). In India, for instance, Coca Cola’s operations were halted in the 1980’s after it became apparent that the company was engaged in thoughtless ecological degradation that laid the land to waste, not mentioning that the poisonous content of the soft drinks received sustained condemnation from villagers, non-governmental organisations and trade activists (Madhavan, 2012). The corporation was only able to resume operations in the country in 1991 after it demonstrated a sustained imperative to care for society. Recently, Coca Cola has been on the spotlight because its sugary beverages and soft drinks have been implicated in the global obesity crisis (Dorfman et al., 2012). Coca Cola: Strengths of Corporate Social Responsibility Coca Cola has been able to rise above the challenges presented above through the employment of elaborate, expensive, multinational CSR initiatives (Dorfman et a l., 2012). Extant literature demonstrates that CSR â€Å"†¦ensures that a company does business in an ethical manner and is accountable for the social and environmental impacts that the business creates for the society† (Madhavan, 2012, p. 94). Through CSR initiatives such as â€Å"Live Positively†, Coca Cola now sees its sustainability initiatives first and foremost as the right thing to do in a world where populations are growing rapidly, natural resources are stressed beyond limits, societies are increasingly forced to do more with less, and consumer demands and expectations are expanding beyond the reach of most companies (Dorfman et al., 2012). If these assertions are analyzed using the cost-benefit lens, it becomes obvious that sustainability efforts, rather than the pursuit of financial success, is core to the business continuity of Coca Cola since business and financial success can only be sustainable if the people and communities interacting with the corp oration are sustainable and enriched along the way. Coca Cola’s past mistakes in countries such as India and the Philippines, as well as the resulting consequences in diminished revenues and tarnished reputation (Raman, 2007), amicably demonstrate that organisations that act in a socially irresponsible manner not only find it challenging to attract key staff, customers and investors, but also risk arming competitors with deadly arsenal that could be used against them in competition (Lange Washburn, 2012).Advertising We will write a custom essay sample on Understanding the Strengths of Corporate Social Responsibility: The Case of Coca Cola specifically for you for only $16.05 $11/page Learn More The corporation’s counter-normative overtures in India, for instance, led to undesirable consequences in the form of â€Å"†¦lawsuits, financial losses through settlements and sales declines, increases in the cost of capital, market share det erioration, network partner loss, and other costs associated with negative reputation† (Large Washburn, 2012, p. 300). All these consequences bear a financial underpinning because an organisation cannot purport to be profitable if it loses its key members of staff and customers, or if its market share become obsolete as was the case of Coca Cola in India during the decade of the 1980s. It therefore follows that CSR initiatives, rather than profit concerns, should be the cornerstone for business success and prosperity. Today, more than ever, it is common knowledge that CSR initiatives â€Å"†¦can boost a firm’s bottom line both directly through sales and indirectly by moderating the risk for regulation and improving the overall business climate† (Dorfman et al., 2012, p. 2). This assertion, more than anything else, attempts to demonstrate that CSR initiatives can indeed be used to trigger organisational performance and competitiveness, with the view to accum ulate more profits for the firm as well as its shareholders. However, a firm’s financial success cannot be used as a measuring stick for engaging in CSR activities. A case in point is the Coca Cola’s â€Å"Live Positively† CSR campaign, which is embedded in the firm’s commitment to trigger a positive difference in the world through focusing in critical spheres of Marketplace, Workplace, Society, and Environment (Banerjee, 2010). The â€Å"Live Positively† campaign has not only provided tips for the corporation’s consumers to live active lifestyles and protect the environment, but continues to support charitable projects in underserved communities, with the view to encourage healthy living (Dorfman et al., 2012). It is needless to say that this campaign has shielded the company from accusations of causing or fuelling obesity among the youth. However, the implication for practice is premised on the fact that the campaign has enabled Coca Cola to drive its profits and market share, and not vice versa.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Another important point, which is intrinsically related to the previous one, is that CSR initiatives help organisations to direct the responsibility for any undesirable consequences from the corporations onto its direct as well as indirect consumers (Large Washburn, 2012). Critics may counter this argument by saying that it is ethically inappropriate to do that, but the bottom-line is always premised on image and reputation protection. As postulated by Raman (2007), no organisation can afford to remain profitable when its reputation is at stake, and thus all attempts must be made to ensure that the image and reputation are shielded. In the Coca Cola’s case, academics and mainstream commentators have argued that the â€Å"Live Positively† campaign is only a mere tactic that is used by the soft drinks giant to redirect the responsibility for health outcomes from the firm onto its customers, â€Å"†¦and externalize the negative effects of increased obesity to the p ublic† (Dorfman et al., 2012, p. 3). This argument may be true depending on the context of analysis; however, the bottom-line as per the requirements of this essay is that Coca Cola has been successful in using the CSR campaign to demonstrate that consumer’s bad lifestyle habits, rather than the firm’s sugary soft drinks, are to blame for the increased cases of obesity. This way, the company is able to maintain its market share and, by extension, drive profitability and competitiveness. Conclusion The arguments used in this paper have demonstrated that CSR initiatives, rather than economic or financial conquest, provide the needed impetus for contemporary firms to reach the pinnacle of business success. The major implication is that firms must always have in place comprehensive CSR policies and strategies if they expect to spur economic and financial success. Of course profitability and performance are important constructs for shareholders since a firm’s e xistence can only be justified if it is able to provide financial returns to its owners (Gilbert et al., 2011), but the present paper provides useful insights on how firms can go about strengthening their profit margins by first reinforcing CSR initiatives. Coca Cola has been able to maintain a huge global presence and an attractive revenue base by following this orientation. References Banerjee, S.B. (2010). Governing the global corporation: A critical perspective. Business Ethics Quarterly, 20(2), 265-274. CNNMoney. (2012). Retrieved from https://money.cnn.com/magazines/fortune/fortune500/2011/snapshots/100.html Delios, A. (2010). How can Organisations be competitive but dare to care? Academy of Management Perspectives, 24(3), 25-36. Dorfman, L., Cheyne, A., Friedman, L.C., Wadud, A., Gottlieb, M. (2012). Soda and tobacco industry corporate social responsibility campaigns: How do they compare? PLoS Medicine, 9(6), 1.7. Gilbert, D.U., Rasche, A., Waddock, S. (2011). Accountabilit y in a global economy: The emergence of international accountability standards. Business Ethics Quarterly, 21(1), 23-44. Lange, D., Washburn, N.T. (2012). Understanding attributions of corporate social irresponsibility. Academy of Management Review, 37(2), 300-326. Madhavan, A. (2012). CSR at Coca Cola. Vikalpa: The Journal for Decision Makers, 37(2), 94-98. Raman, K.R. (2007). Community-Coca-Cola interface: Political-anthropological concerns on corporate social responsibility. Social Analysis, 51(3), 103-120. 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The eNotes Blog Coverflip How Book Covers Differ by AuthorsGender

Coverflip How Book Covers Differ by AuthorsGender Author Maureen Johnson has had enough of gendered book covers. Just what is she talking about? Well, shes talking about books that look like this: Versus this: And yes, that is the same book in each picture. The first is what ended up in print, while the second imagines how the cover might have looked had the book written been by a man. Why the difference? Johnson gives a little insight into the sometimes unfair world of book publishing and marketing: The simple fact of the matter is, if you are a female author, you are much more likely to get the package that suggests the book is of a lower perceived quality. Because it’s â€Å"girly,† which is somehow inherentl  different and easier on the palate. A man and a woman can write books about the same subject matter, at the same level of quality,  and that woman is simple more likely to get the soft-sell cover with the warm glow and the feeling of smooth jazz blowing off of it. Think about it: have you ever seen a male author with a cover like the first one above? And before anybody reasons that female writers books look the way they do because they are specifically marketed towards women, I urge you to have a think on how condescending that sounds to women, and insulting to men who like books about and by women. (And I would also like to note that our own managing editor, a man, has read Bridget Jones Diary more times than probably any of you. So there.) Spurred by a plethora of notes from men asking her for less girly covers so that they could read her books, and endless frustrations with book publishers who give authors zero to no say in the final book cover (and sometimes in the final title), Johnson posed a challenge to her Twitter followers: take a book by an author of either gender and imagine it was written by the other. She received hundreds of picture responses within the first 24 hours. Heres an interesting sample: You can see more at Johnsons Huffington Post article and Twitter, if not for the coverflip images then for the amusing way Johnson is able to bang her head on a desk and deftly shame critics in one fell swoop. Interesting experiment, right? And somewhat of a sad look into the gender inequality in both book publishing and our society. Its worse than you thought it was. So, what book covers do you imagine looking different with an author of the opposite gender? And does a girly cover make you less likely to pick up that book? As always, wed love to hear your thoughts.